Create Content Fast Lesson 20 - Connect With Your Readers

Part of what makes people want to click on your links is
good content and another is the way that content looks and
feels in a visual way. There are things you can do to click
with your readers, so that they will click on your links in
return. Some of that is learning how to use your keywords
and phrases in natural sounding ways. Another way is to
always promote yourself and your website in appropriate
areas in interesting ways. And lastly, make sure that when
you write, that you pay attention to the layout of your
article. Often, if the article is not visually appealing,
it can be a huge turn-off  no matter how interesting and
enlivening the content happens to be.

Always Act Natural

Let's face it, when you use Google keywords or phrases in
your articles, you are going to sound a little stiff. Some
phrases sound so unnatural that it can be jarring for the
reader of that article. While many Internet marketers don't
pay enough attention to this detail, it can affect the
amount of readers they retain and thus the audience they
have to market. Especially, if they are following a format
to write keyword articles, the final result can be grinding
to the inner ear.

So, what is a person to do if they want to use good SEO
tactics and include their keyword or phrase around 2% of
the time, with it showing up at least twice in the first
paragraph? What if on top of that your formula says that
this keyword phrase should show up in headings and
subheadings too? It really does grind down your creativity
and the style of your writing when you have such rigid
writing guidelines.

Luckily, if you understand the Google search engine
algorithm, you can still use keyword phrases and make them
sound natural, even when they're not. All you have to
remember is that punctuation is allowed and that Google
will ignore stop words like: a, the, for, an, at, be, and
so on. So, if you end up with a keyword phrase that appears
to be sound completely unnatural, try to get it into a more
natural structure using punctuation or stop words. Using
Punctuation

Let's take a look at an example to understand how to use
punctuation with awkward keyword phrases. How about the
following: Raleigh real estate markets. If you use this
over and over in your article, it will be obvious that you
are coding. However, if you add punctuation, you can in use
in with various sentences that won't sound unnatural in the
least. 

For example: I live in Austin, Texas. The job market is
booming! Another way to use the same keyword phrase could
be: Why would anyone want to move to Austin? Unemployment
rates are at record lows, there are jobs to spare! Finally,
you can even punctuate near the end of the phrase: If you
are interested in Raleigh real estate, markets for homes
have never been better.

Thus, you can use the keyword phrase and punctuate it to
make it sound more natural. However, when Google crawls
your article, it will strip the punctuation and it will see
that Raleigh real estate markets is the keyword that is
given most weight and it will also assign it more weight in
their algorithm.

Ever Heard of Stop Words?

How about using the same keyword phrase with stop words?
Now you can write the following and it will be equivalent
to using Raleigh real estate markets as a keyword phrase:
Look to Austin for job markets that are booming! Or: The
Austin Job Market, a massively booming industry!

It's all the same to Google, but it makes a world of
difference to your readership. 



To Your Success,
YOUR NAME

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